Open Chapter
(CULTURAL EVENT BRAND IDENTITY & VISUAL SYSTEM)
No fixed script.
没有剧本。
Open Chapter is a cultural event brand that explores retirement and life’s mid-stage as an opportunity for reimagination rather than a fixed conclusion. The project encourages people of different ages to approach later life with openness, agency, and curiosity.
The brand’s visual language is built around free-form, unconstrained compositions that represent life chapters still in progress. Instead of following linear narratives or standardized structures, the system embraces variation and rhythm reflecting the idea that life can be read, assembled, and revisited in multiple ways.
（Still unfolding...）